Marketing & Design Coordinator (Maternity Leave Position)

Date Posted: Sep 27, 2019
Application Deadline: Oct 25, 2019
Start Date: Jan 20, 2020

Salary From: 55K To 70K
Province: Ontario
Region: Metro Toronto Area
City: Toronto
Employee Benefits: Health
Organization's Field/Discipline: Business
Job's focus: Creative & Administrative
Job Type: Contract
Career Level: Intermediate

Organization Description

Yonge-Dundas Square
Yonge-Dundas Square is a City owned public space located in the heart of downtown Toronto. The Square is operated on behalf of the City by a Board of Management appointed by Toronto City Council. The Square produces free annual programming consisting of concerts and outdoor film screenings. Every year YDS also hosts a wide variety of community and corporate events in addition to major City celebrations and festivals.
 
For more information about Yonge-Dundas Square visit our website:  http://www.ydsquare.ca
 

Job Description

Primary Function
  • Maintain and execute marketing and communications plans and strategies
  • Design and create content for YDS internal and external marketing campaigns and platforms
  • Manages and maintain YDS digital signage calendar
 
Major Responsibilities:
 
Marketing
  • Execute marketing programs and strategies across traditional channels (print, signage, PR and Media relations) and digital (social media ads, email marketing, programmatic ads, website pixel)
  • Prepare and present materials/findings regarding internal programming branding and lead freelance design team to develop marketing materials
  • Develop client focused messaging in B2B and B2C initiatives
  • Manage SEO to enhance and maintain website position in organic search and generation of inbound traffic
  • Optimize ydsquare.ca, run tests, increase traffic and engagement
  • Regularly evaluate analytics from marketing initiatives to improve communications
  • Monitor and engage in relevant social discussions about YDS
  • Track, measure, and analyze all social media initiatives
  • Facilitates the delivery of YDS social media for Event Clients, including liaising with Event Coordinators to ensure objectives are met.
  • Stay ahead of industry trends, digital landscape and new media tactics
 
Graphic Design
  • Format creative files using Adobe Creative Suite products
  • Create and/or facilitate the design and/or printing of all YDS marketing materials and media buys, including YDS on-site signage, print and digital materials
  • Develop sharable content appropriate for each social network to spread YDS messaging and support communications strategy
  • Create/design web branding materials, including logos, posters, display, etc.
  • Design & create ad content for YDS marketing campaigns
  • Design & create branding content including infographics, videos, and static content for OOH digital signage
  • Oversee YDS digital signage content scheduling using Alto
  • Work with OUTFRONT Media and events team in scheduling digital content on behalf of event clients
 
Communications
  • Works to ensure that YDS communications objectives are met
  • Manage internal and external communications strategies including photography and video, etc. to re-enforce brand identity.
  • Develop communications materials for both internal and external stakeholders including YDS Board of Management, YDS Staff, YDS event clients, etc.
  • Ensures the successful provision of YDS’ contracted sponsor digital and static signage benefits.
  • Mange consistent brand and visual identity and language across multiple mediums, including print, web, and signage
 
Operations and Administration
  • Manage and maintain YDS website (domain and hosting)
  • Manage and maintain YDS digital signage calendar
  • Compile meeting notes at all YDS staff meetings
  • Perform other duties as assigned


Requirements:

 
  • Degree or diploma in Marketing, Communications or Media (or a related field), or equivalent combination of education, training and experience
  • Experience in MS Office Suite (Outlook, Word, Excel), Adobe Creative Suite, Affinity Design, and social networking sites required.
  • Experience in website management, specifically using Squarespace
  • Outstanding written and verbal communications skills, interpersonal relationship management, conflict resolution and problem solving ability
  • Ability to communicate effectively with contracted services staff on the phone and in person, throughout planning and on site
  • Excellent and proven organizational skills including the ability to prioritize, react quickly to changing circumstances and make good analytical decisions based on information available, and meet deadlines
  • Ability to work independently and/or in a team environment
  • Ability to follow complex instructions through to completion, with minimal supervision.
  • Ability to keep company information confidential.
  • Must work in a professional and efficient manner.
  • Flexibility to work days, early mornings, late nights and weekends, as required
  • Ability to perform moderate lifting (up to 40lbs)


Additional Info:

Yonge-Dundas Square is an equal opportunity employer which values diversity in the workplace. We are therefore happy to accommodate individual needs in keeping with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require an accommodation in order to participate in the hiring process, please indicate when applying or when contacted for an interview.
 

How to Apply:

Please submit cover letter, resume and the names and phone numbers of 3 references attached as a PDF or word document to employment@ydsquare.ca  by 4PM on Friday October 25th 2019. We thank everyone who applies for their interest, but only candidates selected for an interview will be contacted.
 

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