Audience Development Coordinator, Aluna Theatre

Date Posted: Jul 08, 2019
Application Deadline: Jul 16, 2019

Salary Range: Other
Additional Salary Information: Part-Time Contract $20 per hour
Province: Ontario
Region: Metro Toronto Area
City: Toronto
Employee Benefits: Other (e.g. flex time, comp tickets, etc.)
Check Additional Info section for more Employee Benefits
Organization's Field/Discipline: The Arts
Job's focus: Creative & Administrative
Job Type: Part-time
Career Level: Middle management

Organization Description

Aluna Theatre

Aluna Theatre embraces the myriad voices, cultures, and stories of our population, which are transforming the landscape of Canadian theatre. In our plays, works in translation, and international co-creations, people are complex individuals who exist beyond the restrictions of cultural labels. We encourage new hybrids of theatre evolved from a rich collaboration of experiences, performance traditions and media by engaging both emerging and established theatre professionals. Aluna produces original performance works, community readings, a podcast series, the CAMINOS works-in-development festival, and the RUTAS international Multi-Arts Festival.

Job Description

Aluna Theatre is currently seeking an Audience Development Coordinator to join our team.
Specifically, this position has the following objectives:

1. To diversify and grow Aluna Theatre’s audiences
2. To develop and maintain relationships with community stakeholders and partners
3. To create copy, graphics and marketing collateral to assist in this work
4. To collaborate with our team in strengthening Aluna’s community and outreach activities
Duties include:
- Coordinate development activities designed to meet ticket sales targets and/or event attendance 
- Identify and develop new audiences groups, and build loyalty among existing audiences and community partners (non-profit, social service, academic)
- Analyze the effectiveness of development initiatives and expenses, and create benchmarks and success measurements for development programs
- Package marketing copy and images created by the company to serve various development outreach activities
- Attend community events as a representative of the company


The ideal candidate profile includes:
• Minimum 2 years experience in a professional arts or non-profit environment with experience in creation and management of successful development activities.
• A creative ability to envision and execute new ways of communicating to and attracting new audiences.
• A passion for the performing arts, with knowledge of the current Toronto theatre/arts community.
• High professional standards with acute attention to details; exceptional verbal and written communication abilities with a creative flair.
• A comfort with technology, including MS Office and social media; experience in database management; experience with graphics software would be an asset.
• Bilingual in english and spanish would also be an asset.
This is a contract position, with variable hours throughout the season based on our production schedule (highest levels of activity at the outset will be Aug/Sept 2019 and Nov/Dec 2019).

Additional Info:

Aluna Theatre embraces the diversity of backgrounds and perspectives of our staff, community and partners. Indigenous peoples, people of colour and people across the spectrums of gender, sexuality, age and abilities are encouraged to apply. We thank all applicants in advance for their interest; however, only those selected for an interview will be contacted.

How to Apply:

Individuals interested in applying should forward their resume and cover letter, combined in one PDF document via email to, before 11:59 PM on Wednesday, July 16th, 2019.

Your subject heading should read “Audience Development Coordinator – [Applicant Full Name]”


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