Our vision is a thriving, vibrant, and equitable arts, culture, and creative community.


Our mission is to advance the careers of artists, creatives, and cultural workers from diverse lived experiences, and support the organizations that engage them, through entrepreneurial and business skills development and innovative research.


Purple umbrella representing the cultural sector and the words under students, mid-career, emerging, experienced, job seeker, employer underneath




Diane Davy, Executive Director Amanda Hancox (Chair)
Karen Ennis, General Manager Margaret McGuffin (Past-Chair)
Stephanie Draker, Program Manager Lee Robock (Treasurer)
Brianne DiAngelo, Marketing and Communications Manager Mike Rudolph (Secretary)
Naomi Stokes, Project Support Assistant Maria Belenkova-Buford
  Kadon Douglas
  Erin Finlay
  Claire Gillis
  Sacha Isaacksk
  Sheliza Jamal
  Estefania (Stef) Rigada
  Zainub Verjee


WorkInCulture (WIC) is a non-profit arts service organization that has been serving the sector since 1997.
WIC implements programming that are available either in-person or online through:
WorkSmarts – workshops or webinars related to organizational capacity and management;
CreativeBoost – workshops or webinars on business planning and entrepreneurship skills;
We are committed to exploring sector conditions, trends, and priorities that will inform programming in the sector. With the MakingItWork research and the Creative Works Conference, we offer safe spaces for dialogue and encourage conversations that will impact change in the sector.
WIC also serves as a platform of opportunities. Our popular JobBoard continues to connect job seekers with employers, and the DiscoveryBoard provides individuals with a range of professional development opportunities across Canada.
We also recognize and celebrate individuals who have contributed to the growth of our sector either as an emerging or accomplished cultural worker through the WorkInCulture Bob Johnston Award.  Additionally, we share success stories from the sector and hiring best practices through the WorkInCulture Success Stories podcast and engage in conversations on living, working and thriving in arts and culture in the HUSTLE + THRIVE podcast.
We are here to support and encourage artists, creatives, and all cultural workers to strive for success, whatever that may mean to each individual. We believe that happy and successful cultural workers of all kinds in return create happy and successful communities. Together we can help one another to prosper and grow. We believe we can get there through collaboration, partnership, knowledge sharing, business, entrepreneurial, organizational and technical management skills.

Additionally, we partner with sector leaders, organizations, and funders to develop and deliver diversified learning opportunities for cultural workers across all arts disciplines and cultural industries, and at different levels of their careers. Visit our Partner With Us page for more information. 

For updates and news about WIC and the sector please visit our What's On, and FYI pages, sign-up to our e-newsletter and follow our social media. 



274,000 audience
106,000 unique website visits/month
11000+ social media followers
3500+ e-news subscribers
160+ podcast downloads/month
30+ Ontario communities visited
30+ new partners/year
1500+ WIC participants/year
70+ activities/events per year
500+ conference & event attendees
1700+ job posts/year 



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