Work Smarts is a webinar series focused on providing career related tips and best practices for arts administrators.


Selecting Social Impact Evaluation Methods for Arts Organizations
Wednesday, October 25, 2017 | 12:00pm - 1:15pm EST.
delivered by Paul Bakker from Social Impact Square

Increasingly those funding social initiatives want evidence of how much those initiatives are producing positive benefits for people and communities.  That trend is the same for arts organizations, although arts organizations experience somewhat unique challenges, demands, and opportunities for measuring social impact.  This workshop will review the steps arts organizations should take to select the social impact evaluation methods that will best suit their needs.   We’ll review the strengths and limitations of both traditional qualitative and quantitative methods, as well as arts-based evaluation methods.  We’ll then work through the steps to select methods that fit some of the workshop attendees’ needs.


Corporate Giving and Sponsorship 
Achieving sustainability as arts organizations often depends on the availability and access to funding and private donations. This workshop will serve as a guide to diversify your organization’s funding through the exploration of corporate giving & sponsorships. Areas of exploration will include:
  • Types of corporate giving
  • What motivates corporations to support the arts
  • How to find and develop successful partnerships

Delivered August 24, 2017


Creating a Diversified Revenue Generating Plan

delivered by Marisol Fornoni  from  Joint Development Collective

As arts administrators, it is a priority for us to avoid funding gaps at all costs. But with a significant reduction of arts funding over the years, and increased competition for limited financial resources, how do we ensure the viability of our organizations?

This workshop will explore current industry trends and digital advancements for your arts organization to create an effective revenue-generating plan.

Marisol Fornoni's references:

  • Strengthening Nonprofits: A Capacity Builder's Resource Library, " Building Multiple Revenue Sources"
  • Focus Area: Revenue Model, Version 1.8.2 "26 Sources of Income - Make money from good ideas"
Delivered August 23, 2017


Marketing your Rental Spaces

with Rob Zeidler

This webinar by ArtsBuild Ontario explored how arts and cultural organizations are finding new ways to engage with renter audiences and improve renter revenue.

Presenter Rob Zeidler, is a commercial real estate executive. His presentation focused on his process of re-purposing The Cotton Factory in Hamilton, Ontario.

Delivered November 30, 2016
Listen to the Marketing you Rental Space Recording

Job Hunting in the Arts
with Sandy Lee, CHRL, CPCC

Sandy Lee, career development expert, will explore basic and foundational questions around targeting jobs, changing careers, writing resumes and cover letters, preparing for the interviews and more. Learn more about Sandy Lee.

Delivered September 21, 2016
Listen to the Job Hunting Recording   

For more information about Work Smarts, please contact:

Mona Afshari, Marketing and Communications Manager, at