Recordings of previously delivered webinars are available for free at the links below:
 

2017


Learning Series - Promoting Physical Accessibility in Space Rentals

Webinar by ArtsBuild Ontario with Kim Fullerton of Akimbo
Delivered on November 29, 2017
WATCH THE RECORDING
Read the Webinar Transcript 
Follow the link for Accessibility Resources in Ontario


Perfect Pricing 101

Delivered by Leyla Razeghi

How do you set the perfect price? Some people make up a price as they go, others follow their competitors. If you don’t consider all the right factors and launch with the wrong price, you may be putting your business in jeopardy. It can be very hard to recover from underpricing or over-pricing and some businesses end up failing because of it.

What you will learn from this webinar:

  • Three key elements to consider when pricing your product or service and making sure you profit.
  • How perceived value relates to price and how to put a dollar sign to the abstract aspects of your offerings.
  • How to set a price that you can profit from; a price that your consumers are happy to pay and one that helps them understand how valuable your product or service is.

Deliverd on November 16, 2017
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Learning Series - Staffing Strategies for Space Rentals & Events

Webinar by ArtsBuild Ontario 
Delivered on September 26, 2017
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Building a Successful Digital Marketing Strategy

Delivered by Maria Pineros & Silvia Fornoni (Joint Development Collective)

This hands-on workshop, will get you started with creating a targeted digital marketing and content strategy to successfully promote your artistic work and achievements online.
Together we will work to:

  • Define your communications goals and target audience
  • Understand the consumer journey for you to authentically connect with fans and supporters
  • Map your content strategy to strengthen your following online
  • Determine measures of success

Delivered on September 21, 2017
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The Brand of 'You': Personal Branding for Artists

Delivered by Maria Pineros (Joint Development Collective)
Developing a strong, and memorable brand identity, allows you as an artist to propel yourself and position your work within a competitive market. Through this workshop we will discuss the fundamental elements of personal branding:

  • Brand purpose and values
  • Brand experience
  • Market research
  • Unique selling proposition

Delivered on September 14, 2017
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Beginning a Creative Entrepreneurship

Delivered by Snjezana Pruginic-Delgado

Are you an artist or creative professional interested in turning your art into a business? This workshop will give you a reflective understanding of the creative entrepreneur mindset and tangible tools in beginning your business journey. Acting as a first stepping stone into creative business you will gain an understanding of various business elements within a creative context and will explore your "creative business brand /identity"

Delivered on March 2, 2017
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Make Your Money Work for You (Managing Finances)

Delivered by Patrick Tomlinson

This webinar will cover a number of easy to learn and easy to apply concepts and methods to help you manage your money better. The first section will provide a short review of some of the fundamentals of financial management. The second section will apply these basic teachings to the lived reality of the self-employed, freelancers or solopreneurs. The final section will present an easy to make excel spreadsheet to help artists keep track of and manage their financial resources. As such, the webinar will include:
  • A review of some basic concepts of financial management
  • An overview of several best practices of financial management that apply to everyone
  • An explanation of some financial management best practices that target artists, and
  • A step-by-step method to build an easy but helpful Excel Spreadsheet to help artists manage their money.

Delivered on March 9, 2017
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Building Your Brand (Marketing Strategies)

Delivered by Jason Maghanoy

Building a brand is an important part of your artistic practice and the life of your organization.

From navigating your way through the media, amplifying and positioning your "voice," and maximizing social media potential to help build your brand and fill seats, Jason Maghanoy will help guide you through the steps to develop a successful content and marketing strategy for your arts organization/creative practice in today's radically changing engagement economy.

Delivered on March 16, 2017
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E-Commerce for Creatives

Delivered by Kirsty Stevenson

The digital world presents unparalleled opportunities creatives to showcase their talents, but It can be daunting with so many choices.

This webinar will teach those in the creative arts how to take advantage of this incredible marketing opportunity:
  • Online store options will be reviewed so you can choose which one is best for you
  • Learn how to drive traffic to your online store and/or promote your event
  • Choose tools and tactics to easily manage your online presence
  • Learn how to create a buzz online, increase sales and event registrations.

Delivered on March 23, 2017
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Preparing for Your Taxes

Delivered by Ellen Schraa

The Preparing for Your Taxes webinar will explore the various sources of income for artists and creative professionals. Ellen promises an interactive hands-on session,this webinar will:

  • Show how each income source is reported to Canada Revenue Agency in a personal tax return, called a TD1.
  • Highlight the difference between tax deductions and tax credits and those available to artists and creative professionals
  • Review the specific tax deductions and tax credits available to an ‘artist’ as defined by Canada Revenue Agency, and
  • Complete a sample tax return for an artist with employment income, business income, and art grants

Delivered on March 30, 2017
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Learning Series - Contracts & Agreements: Landlords and Tenants webinar

Webinar by ArtsBuild Ontario with Shelina Ali

Delivered on February 22, 2017
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Learning Series – Capital Projects Success: Stories from Ottawa Arts Galary and First Ontario Performing Arts Centre

Webinar by ArtsBuild Ontario with Alexandra Badzak & Steve Solski,

Delivered on February 23, 2017
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2016


Top 3 Things You Must Know When Exporting Art & Craft

Delivered by Sara Washbush

Ever wondered about exporting your craft internationally? This webinar by Sara Washbush will focus practical strategies to apply when exporting your art and craft.

Delivered on October 19, 2016
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Putting the SOCIAL in Social Media

Delivered by Sue Edworthy

Social Media - wondering if you should join the conversation? What to understand WHY social media can make a difference in promoting your work? This webinar covers the basics, and will help you see how social media can fit into your marketing strategy.
Re-delivered on June 23, 2016
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Finance to the Fore!

Delivered by Heather Young

Your creative enterprise needs a strong financial foundationin order to survive – and thrive! Colleagues, funders, lenders and others needto evaluate your financial capacity. This webinar will give you the conceptsand language you need to create and communicate financial opportunities.

Re-delivered onJune 22, 2016
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Business Planning: Creating Opportunity

Delivered by Diane Davy

How does the business planning process help you create new opportunities and respond to those that come knocking on your door? Whether you have an existing plan or are in the planning stage, this webinar will help you focus on new ways of sustaining and growing your creative business.

Re-delivered on June 21, 2016
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Business Planning: Creating Opportunity 

Delivered by Diane Davy

How does the business planning process help you create new opportunities and respond to those that come knocking on your door? Whether you have an existing plan or are in the planning stage, this webinar will help you focus on new ways of sustaining and growing your creative business.

Originally delivered on February 29, 2016 
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CrowdFUNd: Making Crowdfunding Work For You 

Delivered by Kim McBrien

Crowdfunding: everyone is doing it. Should you? Be strategic in how your arts project or business is funded. Find out how to strategically use crowdfunding for your project, learn lessons learned through success and failure, and tips and tricks for successful crowdfunding campaigns.

Originally delivered on March 1, 2016 
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Finance to the Fore!

Delivered by Heather Young

Your creative enterprise needs a strong financial foundationin order to survive – and thrive! Colleagues, funders, lenders and others needto evaluate your financial capacity. This webinar will give you the conceptsand language you need to create and communicate financial opportunities.

Originally on delivered March 2, 2016
WATCH THE RECORDING


Putting the SOCIAL in Social Media 

Delivered by Sue Edworthy

Social Media - wondering if you should join the conversation? What to understand WHY social media can make a difference in promoting your work? This webinar covers the basics, and will help you see how social media can fit into your marketing strategy.

Originally delivered  on March 3, 2016
WATCH THE RECORDING


Capital Project Success: Stories from The Theatre Centre and Daniels Spectrum

with the Theatre Centre and Daniels Spectrum

ArtsBuild Ontario and WorkInCulture are excited to host a webinar highlighting exciting facilities projects from two leaders in our arts community. Franco Boni (Artistic Director, The Theatre Centre) and Seema Jethalal (Managing Director, Daniels Spectrum) will be sharing their insights and experiences from their respective transformative capital projects.

Originally on delivered February 1, 2016 
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2015


Plan for Success: Business Development for Artists

Artist and business-person Monica Schut provides practical advice to northern artists on growing a business to ensure its future success. In "Plan for Success", Monica helps participants reflect on the importance of planning, the features of self-employment in the arts, and how to get a good start.

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Your Art, Your Brand: Social Media & Marketing for Artists

How do you sell your work without selling out? Led by Clayton Windatt, "Your Art, Your Brand" will give you tips on creating an attractive identity for yourself and your creative work as well as finding your ‘market’ whether it’s in your region or across the sea. Learn how to use marketing tools such as social media to convince others of what you already know to be true: Your product is unique!

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Before You Sign: Contracts and Agreements for Artist

Do you recall a time when you thought, “I wish I never signed that”? At "Before you Sign..." Three dynamic presenters will give you the confidence to make the right decisions when presented with your next contract or agreement. Learn about the standards already in place for paying artists across Canada, and how to protect yourself and your product through copyright. Join Executive Director of CARFAC Ontario- Kristian Clarke, WorkInCulture senior staff and representatives from Music & Film in Motion for this very informative webinar for all disciplines.

WATCH THE RECORDING


Getting Started: Finding Funding for your Business

You have a great idea, product, or service but now you need some cash to make it happen! In "Getting Started", Jim Blake will focus on how to find the funding in specific regions, or elsewhere, to support a business, and provide the banking know-how and advice to keep you!

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