Website Redesign -

Date Posted: Jul 28, 2014

Salary: TBD
Province: Ontario
Region: Metro Toronto Area
City: Toronto
Organization's Field/Discipline:
Term: Requests for Proposals
Career Level:

Organization Description

Wavelength Music Arts Projects

Wavelength Music Arts Projects is a professional not-for-profit arts organization, dedicated to championing original, emerging musical artists and local music culture, creating opportunities and building community through inclusive, diversely curated live experiences.

Job Description

Website Redesign:
Deadline for proposals: August 6, 2014
Project completion: Nov. 14, 2014

About Wavelength Music
Wavelength Music Arts Projects (Wavelength Music) was founded as a non-profit, artist-run collective in 2000. Wavelength Music has been a forum and an incubator for emerging musical talent in the Toronto area, with an unparalleled track record for championing new Canadian talent that has since gone on to international success. 

For many years, Wavelength Music was best known for its weekly concert series, which ultimately shifted to a monthly program, supplemented by two annual festivals.  Events often feature workshops, artist talks and other educational and outreach events. Wavelength Music is widely recognized as a crucial community hub for independent music in Toronto and across Canada. Wavelength Music’s website URL has been since 2001.

Project Goals and Objectives
The primary purpose of the Wavelength Music website is to promote our upcoming events and increase attendance overall. The secondary purpose is to allow people to learn more about the Toronto independent music scene, Wavelength Music’s history and role in it, and how to get involved with us.

Wavelength Music wishes to replace our current, aging website (built on a Drupal CMS) with a new, more dynamic and modern design that better highlights our events and the artists we are putting in the spotlight. We wish to implement a sleek, minimal design that gives new visitors immediate access to our upcoming events and latest content on our homepage – while inviting them to scratch beyond the surface and discover the depth of history and community engagement around the Wavelength brand. Concurrently, we also require the website to be a mobile and responsive website.

It is our goal for the Wavelength site to be “the first place people go” if they wish to find out about independent music in Toronto. In addition to events, interviews, original digital video and exclusive audio content, the site will include a “community” section featuring educational content and DIY resources for musicians and music listeners – and a comprehensive database of artists that have performed at our series over the last 14 years.

Technical & Functional Parameters
Wavelength Music’s website currently uses a Drupal CMS and we are open to suggestions in terms of migrating our data to a new CMS. New events will ideally be created through a fillable form that will automatically import artists and venues from our own database. Wavelength Music staff must have ability to create and edit all pages. The site will contain multiple static pages (About, Contact, History, Supporters, etc.) plus numerous pages for past events and blog content. We wish to use fillable forms for artist and volunteer submissions. The site will also feature social share buttons, banner ad capability, and mailing list sign-up. Lastly, the site will ultimately feature approximately over 1,000 artist pages that will make up the database of past performers at the Wavelength Music Series.

Qualities We’re Looking For
- Creativity and innovation
- Passion, knowledge and understanding of Torontonian/Canadian independent music community
- Experience working with non-profit organizations and/or grassroots arts collectives

Proposal Requirements
This is an ambitious project that must be completed on a tight three-month timeline, with a launch date no later than Nov. 14, 2014.

Please include the following in your proposal:
- Project plan & timeline (max 2 pages)
- Samples of previous work
- Bios of key personnel

The budget for this project is $10,000 CDN inclusive of all expenses.

The deadline for proposals is Wednesday, August 6, 2014.

Please send proposals via email to: - subject line “WEBSITE RFP SUBMISSION”

Contact Info:



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