Social Media Specialist

Date Posted: Apr 19, 2017
Application Deadline: Apr 28, 2017
Start Date: May 08, 2017

Salary: TBD
Province: Ontario
Region: Metro Toronto Area
City: Toronto
Organization's Field/Discipline:
Term: Contract
Career Level:

Organization Description

Luminato Festival

Luminato Festival is Toronto's international multi-arts festival for people open to having art change their outlook on the world. Each June, Luminato Festival transforms Toronto's theatres, parks and public spaces with hundreds of events celebrating theatre, dance, music, literature, food, visual arts, magic, and more.

Luminato Festival is a charitable, not-for-profit, cultural organization whose vision is to commission and present significant local, national, and international programming that reflects Toronto as a crossroads of ideas, cultures and traditions. Now in its 11th year, Luminato has become one of North America's leading arts festivals. The upcoming Luminato Festival will take place in June 2017.

Job Description

The Social Media Specialist will manage Luminato’s social media platforms and campaigns and support the marketing team on as wellas other digital marketing projects.

Social Media Marketing
Generate content for the festival’s social media platforms including Facebook, Facebook Live, Twitter, and Instagram; draft copy and do basic photo editing
Manage day-to-day social media accounts with scheduled posts as well as live posts and monitor conversations in real-time
Monitor channels for Luminato-specific keywords as well as relevant news and content in the arts industry
Work with internal PR team to identify social media influencers and opportunities for user-generated content
Liaise with colleagues for content and copy approvals and review
Execute contests, giveaways and other interactive campaigns
Research and identify social media marketing opportunities and areas of growth
Work with the Marketing Coordinator to facilitate third-party social media exchanges
Liaise with other departments to facilitate social media messaging requests, such as sponsor mentions
Reporting and Analytics
Source analytics platform to use in tracking social media activities
Compile analytics of the festival’s social media successes, challenges, reach and impressions for post-festival reporting
Coordinate and assist with additional digital marketing projects as required
Attend Luminato events to live-tweet and/or support event execution via social media platforms
Possibility of contributing to Luminato blog and email content creation


Strong understanding of various social media platforms and best practices with relevant work experience
Exceptional written communication skills
Ability to problem-solve and resolve conflicts, with a positive and professional attitude
Demonstrated project management skills and attention to detail
Ability to multitask with quick deadlines in a busy environment
Proficiency in Microsoft Office as well as image editing software (asset)
Interest in photography and design is an asset
Understanding of or experience with a not-for-profit / arts organization is an asset

How to Apply:

Please upload your resume and cover letter to Luminato Festival’s online application portal by 5 PM on April 28.

Apply via the link below:

We thank all those who apply however only those selected for an interview will be contacted. Luminato is an equal opportunity employer. During the recruitment process, applicants have the right to request accommodation. Applicants invited to participate in an assessment process (such as an in person interview) and who require accommodation, should discuss their needs with us.

Contact Info:

Name: Winston Tang
Telephone: 4163683100
Fax: 4163683100


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