Social Media Marketing for Arts and Entertainment

Support your creative work through entrepreneurial courses at Ryerson University.

Do you need stronger business skills to advance your career in the cultural sector? Ryerson University’s Chang School of Continuing Education offers courses to enhance your arts management, audience engagement, marketing, and social media efforts. 

The Course Series in Arts and Entertainment Administration is suitable for arts managers, potential arts managers, and individual artists. This four-course program has been designed to equip you with entrepreneurial skills to support your creative ideas. Learn from seasoned professionals who work in the cultural industry and develop the confidence to build your business. Past students have successfully applied their learning into projects and employment. 

UPCOMING COURSE: Begins Monday, March 12, 2018

Social Media Marketing for Arts and Entertainment (CDAM 104) (19.5 hours)

Designed for organizations and artists of all disciplines, this course examines strategies and techniques of media and digital technology for marketing and promotion. Theory and practice are demystified to understand the why and the how. Canadian case studies are presented to illustrate successful approaches.

Scheduling: Mondays, 6:30–9:30 p.m., March 12, 2018–April 23, 2018
Instructor: Learn from Sue Edworthy, who has worked in the non-profit performing arts for nearly 20 years. Her passion for the arts led her to stints as a director, event coordinator, and arts administrator in arts organizations in and around Toronto, and she is now respected and sought after as a marketing and communications specialist.

Skills Category: Administrative
Course Start Date: Mar 12, 2018
Course End Date: Apr 23, 2018
Format: In-Person
Venue Name: Ryerson University
Course Provider: Ryerson University

How to Register:

Enrol now for Spring 2018!
Class sizes are limited, so early enrolment is encouraged. For enrolment information, visit or contact Academic Coordinator Sholem Dolgoy at

Contact Info:



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