Programmatic Marketing for Arts & Entertainment

Support your creative work through entrepreneurial courses at Ryerson University.
Do you need stronger business skills in order to advance your career in the cultural sector? Ryerson University’s G. Raymond Chang School of Continuing Education offers courses that can help you build strategies to enhance your arts management, audience engagement and sponsorship, marketing, or social media promotion to support your creative work.

The Chang School’s Course Series in Arts and Entertainment Administration is suitable for arts managers, potential arts managers, and individual artists. This four-course program has been designed to equip you with entrepreneurial skills to support your creative ideas. Courses are taught by seasoned professionals who work in the cultural industry and who can help you develop the confidence to build your business. Feedback from past students is that they have immediately and successfully applied their learning into projects and employment.

The following non-credit course will be offered in evening classes on campus at Ryerson University in downtown Toronto:
Programmatic Marketing for Arts and Entertainment (CDAM 103) (19.5 hours)
Understanding and researching the components of a marketing strategy is vital to positioning individual art, a creative service, or an organization. Learn how to price the creative product or service, identify, reach, engage and retain an audience, and evaluate efforts for improvement.

Scheduling: Mondays, 6:30–9:30 p.m., January 16–March 6, 2017
Instructor: Heather Kelly is an award-winning arts marketing professional with a 20-year history of creating success for artists, arts events, and some of Toronto’s most significant cultural organizations.

Visit for instructor biographies and enrolment information.

Skills Category: Artistic/Creative
Course Start Date: Jan 16, 2017
Course End Date: Mar 06, 2017
Format: In-Person
Venue Name: Ryerson University, 350 Victoria Street, Toronto
Cost: $328.65
Course Provider: Ryerson University
WebSite Address:

How to Register:

Enrol now for Winter 2017!
Class sizes are limited, so early enrolment is encouraged. For enrolment information, visit or contact Academic Coordinator Sholem Dolgoy at

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