AUGUST 2017


Thursday, August 17 | 12:00 PM - 1:15 PM EST


Work Smarts Webinar - Creating a Diversified Revenue Generating Plan
delivered by Marisol Fornoni (Joint Development Collective)

As arts administrators, it is a priority for us to avoid funding gaps at all costs. But
with a significant reduction of arts funding over the years, and increased competition for limited financial resources, how do we ensure the viability of our organizations?

This workshop will explore current industry trends and digital advancements for your arts organization to create an effective revenue-generating plan.

Link to webinar will be available soon!
 
 

Thursday, August 24 | 12:00 PM - 1:15 PM EST


 
Work Smarts Webinar - Corporate Giving and Sponsorship
delivered by Marisol Fornoni (Joint Development Collective)

Achieving sustainability as arts organizations often depends on the availability
and access to funding and private donations. This workshop will serve as a guide to diversify your organization’s funding through the exploration of corporate giving & sponsorships. Areas of exploration will include:
  • Types of corporate giving
  • What motivates corporations to support the arts
  • How to find and develop successful partnerships
Link to webinar will be available soon!
 
 
 

SEPTEMBER 2017


Thursday, September 14 | 12:00 PM - 1:15 PM EST


 
Biz Smarts Webinar - The Brand of ‘You’: Personal Branding for Artists 
delivered by Maria Pineros (Joint Development Collective)

Developing a strong, and memorable brand identity, allows you as an artist to
propel yourself and position your work within a competitive market. Through this workshop we will discuss the fundamental elements of personal branding:

  • Brand purpose and values
  • Brand experience
  • Market research
  • Unique selling proposition

Link to webinar will be available soon!

 


Thursday, September 21| 12:00 PM - 1:15 PM EST


 
Biz Smarts Webinar - Building a Successful Digital Marketing Strategy
delivered by Maria Pineros & Silvia Fornoni (Joint Development Collective)

This hands-on workshop, will get you started with creating a targeted digital
marketing and content strategy to successfully promote your artistic work and achievements online. Together we will work to:
  • Define your communications goals and target audience
  • Understand the consumer journey for you to authentically connect with fans and supporters
  • Map your content strategy to strengthen your following online
  • Determine measures of success

Link to webinar will be available soon!