Biz Smarts is a webinar series that provides business skills development for artists, makers, and creative entrepreneurs.


Biz Smarts is our online webinar series with up-to-date recommendations on a range of business skills topics, that are specifically tailored for makers in creative community.

Every year in March, the Biz Smarts webinar series goes live in participating business and cultural centres across Ontario so that the webinar topic can be discussed in further detail at the centre. It is a chance for artists/creative entrepreneurs to further engage with:
  • The webinar topic
  • The resources at the centre
  • The webinar facilitator and centre expert
  • Other artists who are looking to start their businesses 
For our 5th iteration we hosted 5 webinars throughout March, that focused on business planning, financial management, goal setting and organizational skills, marketing and branding. Learn more about the March 2018 Biz Smarts webinars. 

 

RECENTLY COMPLETED WEBINARS


Thurs, March 1, 2018 12pm - 1:15pm EST

Business Planning for the Arts and Creative Industries

Delivered by Michael Martyn

As a creative person your ideas are your most valuable asset. Communicating your ideas through your artwork is one thing, but how do we take a concept for a creative business and explain it to the bean counters?

This webinar is designed by a career artist (who also has an MBA) to draw upon your skills as a creative and make them work to the requirements of a structured business plan.
The 75 minute session starts from the artist's perspective and moves through to the basics of creating a business plan.

At the end of the session participants will:

  • reflect upon why they wish to pursue arts employment;
  • understand the different roles they can expect to be in as a business person;
  • clarify the context within which they will function as an arts business;
  • understand the basic terminology and techniques of business planning.
Artists are born communicators. Writing a business plan is the most important communication tool you have when you start a business. Just like anything else you create there are a few things you need to know first and a few things that will develop as you go, so understanding the forms and techniques of the medium are key.
 

WATCH THE RECORDING


Thurs, March 8, 2018 12pm-1:15pm EST

Achieve Your Business Goals as an Artist

Delivered by Leyla Razeghi

As an artist, of course you want to focus on doing what you're amazing at, which is creating more art! 
The reality is that when your art is your business you can’t avoid completing administrative tasks. 
If you're in any way frustrated because you are working too hard, procrastinating, feeling overwhelmed, confused about what and how to complete administrative tasks then this webinar is for you!
This webinar will help you get organized and guide you with ways to prioritize so that your business thrives.
What you will learn from this webinar:
  • Why creating a plan is vital for any business and how it actually creates more freedom for you
  • How to make sure your goals or resolutions are realistic and executable in your day to day work
  • How to get organized while being creative
  • How to deal with resistance to changing habits
  • What tasks can you delegate to others in order to make more time for your art
Join Leyla and get motivated and energized about your journey towards achieving your business’s vision!

 

Thurs, March 15, 2018 12pm - 1:15pm EST

Financial Management for the Small Arts Business

Delivered by Michael Martyn

Make the numbers dance!

If you're starting out in business you will be managing some, if not all, of the money matters yourself. This webinar gives you a solid foundation in the basics of managing your finances. We will explore the basics of rate setting, revenue and expense projections, budgeting, invoicing essentials, and taxes.

Participants will gain familiarity with the essential paperwork and forms used in business, and be encouraged to identify what tasks they can do themselves and which ones they will want to hire. 

You can learn to love the business just as much as you love the thing you've gone into business for: it's all part of your craft.

WATCH THE RECORDING
 

Thurs, March 22, 2018 12pm - 1:15pm EST

Marketing for Creatives

Delivered by Kirsty Stevenson

The past decade has seen a transformation in marketing due to the growth of online strategies. Creatives, like all small businesses, must actively participate in this digital world; watching from the side is no longer an option.

A Marketing Plan that blends both non-digital and digital tactics will drive success, even with limited resources.This webinar will help develop the foundations for a strong Marketing Plan. Participants will learn how to:
  • Choose effective Marketing Action Steps to achieve defined marketing goals such as event registrations, visits to a bricks and mortar location or increased website traffic.
  • Discover where their target audience is spending time online and the most effective ways to reach them through content marketing.
  • How to build a wide-reaching digital presence while still having time to create.
  • How to choose key strategies for getting found online.
Kirsty will present practical advice and tips with a simple step-by-step marketing system she has developed from her 35+ years of entrepreneurial experience.

WATCH THE RECORDING

 


Thurs, March 29, 2018 12pm - 1:15pm EST

​Branding and Marketing Yourself as an Artist in the Digital World

Delivered by Tyler Tasson

Branding is a key component of developing yourself as an artist in today's digital age. It plays a pivotal role in marketing yourself as an artist to your fans, the industry, and your peers.

This webinar will focus on how to develop your brand as an artist, how to properly utilize social media and keep it consistent, and how to get into the world of digital advertising on social media to help promote yourself.

3 Takeaways:

  • Brand consistency across platforms
  • Importance of social media and websites
  • How to use digital advertising to promote yourself/your artist

WATCH THE RECORDING




For previously delivered webinars, visit our Archives.

For more information about Biz Smarts, please contact:

Mona Afshari, Marketing and Communications Manager, at monaafshari@workinculture.ca