Biz Smarts is a webinar series that provides business skills development for artists, makers, and creative entrepreneurs.



Building a Successful Digital Marketing Strategy
Thursday, September 21, 2017 | 12:00pm - 1:15pm EST.
This hands-on workshop, will get you started with creating a targeted digital
marketing and content strategy to successfully promote your artistic work and achievements online. Together we will work to:
  • Define your communications goals and target audience
  • Understand the consumer journey for you to authentically connect with fans and supporters
  • Map your content strategy to strengthen your following online
  • Determine measures of success


The Brand of ‘You’: Personal Branding for Artists
delivered by Maria Pineros from Joint Development Collective 

Developing a strong, and memorable brand identity, allows you as an artist to
propel yourself and position your work within a competitive market. Through this workshop we will discuss the fundamental elements of personal branding:
  • Brand purpose and values
  • Brand experience
  • Market research
  • Unique selling proposition
Delivered on September 14, 2017

For previously delivered webinars, visit our Archives.

For more information about Biz Smarts, please contact:

Mona Afshari, Marketing and Communications Manager, at